 The
development of a revised identity for Becta, coupled with
the sub brand identities has greatly increased Becta's recognition
and position in our market place. My job has become much easier
as we have been able to streamline our published output maintaining
a corporate feel whilst having
sufficient flexibility of design within the identity
to suit our different audiences.
Sarah Mulberry Print Production Manager
Becta (British Educational Communications and Technology Agency)
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Becta (British Educational Communications and Technology
Agency) is the Government's lead agency for ICT in education,
supporting
the UK Government and national organisations
in the use and development of ICT in education. |
Establish a strong brand profile to communicate the authority and
professionalism of a government body
A strong ‘umbrella’ identity was established as the Becta
corporate identity, the addition of sub-levels enabled a number of
brand identities to be established - all suitable for use across a
range
of print and electronic media.
The integrity and consistency of the corporate style has been maintained
through the development
of corporate guidelines, these have been carried
through to the design of a range of literature and advertising.
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