 Design
One delivers value to our Book Fair strategy by
consistently delivering co-ordinated campaigns that combine
the mixture of fun and information that is the backbone for
everything Scholastic produces; coming up with innovative
ideas each season so nothing gets stale. They understand the
pressures of seasonal demands, and are geared up to react
to
them with speed and accuracy 
Matthew Brown Head of Marketing
Scholastic Book Fairs
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Scholastic is the largest
publisher and distributor of
children’s books in the world;
one of it’s main channels to
market is through a nationally
run programme of Scholastic
Book Fairs, run by teachers
and supported by SBF. |
Creation of quality products and services that educate, entertain and motivate
The production of a range of exhibition and promotional material
that help spread the
excitement about Book Fairs as a way of increasing attendance amongst
students, teachers
and families - with new and distinctive themes each year, to keep
them fresh and interesting.
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