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2. Why do you need a brand?

10 December 2013

Branding can help you stand out from your competitors, add value to your offer and engage with your customers.

The end of the tax disc and the best ever excuses for not having one...

5 December 2013

The car tax disc has finally been given its own expiry date, after nearly a century of duty, now we can reveal your top 10 excuses for not buying one.

1. What do we mean by the word ‘brand’?

3 December 2013

The words brand and branding are thrown around liberally by all sorts of people in different contexts and with different meanings in mind, so it may help to start by asking ‘what exactly is a brand?’

A Modern Marketing Manifesto

13 May 2013

We believe the value of marketing is, rightly, in the ascendancy.

Design Criticism and the Creative Process

31 January 2013

At a project’s start, the possibilities are endless.

What's next for Air New Zealand after quirky hobbit safety video

23 November 2012

A viral Hobbit-themed safety video, An Unexpected Briefing, is just the latest quirky offering from Air New Zealand. 

Not prioritising design education is ‘disastrous’!

22 November 2012

Former Royal College of Art rector Sir Christopher Frayling says a failure to prioritise design education is ‘disastrous’ for the economy.

Why social brands follow the crowd

13 November 2012

By tapping into collective intelligence, brands are not only breaking new ground in product design but also empowering their most engaged advocates.

Style and function is back on the block

13 November 2012

Good design is back on the agenda says a Marketing Week survey, as more brands make the link with a strong bottom line. But the battle for buy-in isn’t won yet, say marketers.

Sachin Tendulkar Sporting Memorabilia

12 November 2012

Design Consultancy Design One has created the branding for Autographs of the World’s Sachin Tendulkar Sporting memorabilia, which will be used following Tendulkar’s achievement of being the first cricketer in history to achieve a score of 100 International centuries.